The way businesses want to engage with your organization is rapidly changing. Programs and services that once worked are no longer enough. If you don’t adapt, businesses are going to continue to go elsewhere for support.
They want quick wins, personalized experiences, and more support than ever before. But, with a small team and limited resources this can be hard to provide. Oh, and add in the pressure to track engagement metrics for funding and reporting—and it quickly becomes overwhelming.
🚀 The future of business engagement is here.
The future of business engagement is personalized, data-driven, and frictionless. Our tool helps you meet those expectations—and deliver support that drives results for the long-run.
âś… How it works.
This tool doesn’t replace your CRM — it supercharges it. It helps you engage more local businesses, offer personalized support from day one, and collect critical insights — all without jumping on a call or requiring businesses to fill out clunky intake forms.
Here's what it does:
- đź“Š Real-Time Insights: Instantly see the challenges and needs local businesses are facing. Use this data to improve your programs, spot trends, and demonstrate impact to funders.
- 🎯 Smart Recommendations: Businesses get matched with the right programs and services based on their responses — no manual sorting or guesswork needed.
- đź”— Seamless CRM Integration: All the data flows directly into your existing CRM (like Zoho or HubSpot), so nothing gets lost and your workflow stays intact.
- ⚙️ Scalable Support: Deliver high-touch business engagement at scale — without adding more meetings, forms, or overhead to your team’s plate.
- 🚀 Fast Value: Businesses get immediate clarity and direction. You get a cleaner, faster intake process — and stronger follow-through.
🧠Why we built this.
The last few years have been a blast. We’ve had the opportunity to work with multiple economic development organizations throughout the state of Michigan and help them build, run, and operate programs for entrepreneurs in their community.
Now, after supporting over 100 businesses and helping them get access to over $1,000,000 in direct grants and other funding opportunities one thing became clear.
The key to a successful entrepreneurial ecosystem is having consistent engagement across the entire ecosystem. This means giving businesses an experience from the beginning that evolves as they evolve, rather than just offering one and done support.
The more personalized support you offer, the better outcomes you will provide for your ecosystem, and the more businesses will succeed (and, so will you!).
Questions or not sure where to start? Email Blake Grewal, the owner of Customer IQ, at blake@customer-iq.co and we can work together to see what makes the most sense for your organization.
Powered by Customer IQ - a tech-enabled service that helps economic development organizations build smarter business engagement journeys and tools — so they can support more businesses, design better programs, and track impact without adding more to their workload.